New ACV vs. CAC
New ACV vs. CAC compares the Annual Contract Value generated by new customers with the Customer Acquisition Cost recorded during the same reporting period.
This report helps evaluate how efficiently sales and marketing investments generate new contracted revenue.
What This Report Shows
The report displays values by reporting period within the selected date range.
The table includes the following columns:
Period The reporting month included in the selected range.
Annual Contract Value The total annualized contract value associated with customers whose contracts begin in the selected period.
Customer Acquisition Cost The acquisition cost recorded for the same reporting period.
Each row represents a reporting period. The period selector determines which reporting periods are included in the table.
See Also
For additional insights into customer acquisition and contract performance, refer to the following reports:
Last updated