Net Revenue Retention
Net Revenue Retention measures how much recurring revenue you retain from existing customers over a selected period. It reflects the combined impact of expansion, contraction, and churn within your current customer base.
The report includes only customers who were active at the beginning of the selected period.
What This Report Shows
The Net Revenue Retention report displays retention performance by reporting period.
The table includes the following columns:
Period The reporting period included in the selected date range.
Opening MRR or ARR The total recurring revenue at the start of the period from customers who were active at that time.
Expansion Additional recurring revenue generated from those same customers during the period.
Contraction Reductions in recurring revenue from those same customers during the period.
Churn Recurring revenue lost from customers who were active at the start of the period and no longer generate recurring revenue.
Retained MRR or ARR The total recurring revenue at the end of the period from the same customers included in the Opening value.
Net Revenue Retention Rate The percentage of recurring revenue retained from the opening customer base.
The report allows you to review how recurring revenue from existing customers changes across reporting periods.
How NRR Is Calculated
Rillet compares recurring revenue at the beginning of a period with the recurring revenue retained from those same customers at the end of the period.
The calculation follows this formula:
For consistency, the system defines each value as follows:
Opening ARR The total ARR at the start of the period across all customers who were active at that time.
Retained ARR The total ARR at the end of the period from the same customers included in Opening ARR.
Note This excludes any revenue from new customers acquired during the period.
This calculation isolates revenue changes caused by expansion, contraction, and churn within the existing customer base.
Report Settings
The Net Revenue Retention report includes configuration options that determine how data is displayed.
You can configure the report using the following settings:
Recurring Revenue View Select whether values are displayed as MRR or ARR. By default, this follows your organization’s reporting configuration.
Interval Choose the time range used for analysis. The available options include Month and Trailing 12 Months.
Filters Apply filters to analyze retention for specific customer segments based on available fields.
The selected settings determine how retention values are calculated and displayed.
For more information about using fields and filters, see the Fields Overview guide.
See Also
Explore more revenue growth and retention metrics:
Last updated