Metrics
Rillet provides tools to monitor and analyze key metrics, making it easier to understand your company's financial health. You can track revenue, expenses, and customer retention through simple reports, which allow you to make better business decisions.
To View a Metrics Report:
Go to Reporting > Metrics.
Choose the type of Metrics you want to view:
MRR/ARR by Contract Type: Visualizes monthly recurring revenue (MRR) and annual recurring revenue (ARR) broken down by contract type. Details Included:
MRR: Monthly recurring revenue.
ARR: Annual recurring revenue.
New Sales: Revenue generated from new contracts.
Reactivations: Revenue from returning customers.
Churn: Revenue lost due to cancellations.
Expansion: Additional revenue from existing customers.
Contraction: Reduced revenue from existing customers.
MRR/ARR: Provides insights into monthly and annual recurring revenue performance. Details Included:
Monthly Revenue: Total monthly income from recurring subscriptions.
Comparison: Analysis over specific periods.
ARR/CARR Waterfall: Illustrates how annual recurring revenue (ARR) changes over time through various influences. Details Included:
Starting ARR: Revenue at the beginning of the period.
New Sales, Expansion, and Churn adjustments: Visual representation of gains and losses throughout the period.
Bookings: Records the contract's total value as full income at the time of agreement. Details Included:
Total Bookings: Total value of signed contracts.
Net Revenue Retention: Measures changes in recurring revenue caused by expansion, contraction, and churn from the existing customer base. Details Included:
Net Revenue Retention Rate: Percentage of revenue retained from existing customers.
NDR Cohort: Measures dollar retention rates by customer cohorts. Details Included:
Retention Rate: % retention by month.
Logo Retention: Measures customer retention as a percentage metric. Details Included:
% Logo Retention Rate by Month: Measures how many logos (customers) are retained monthly.
Customer Count: Tracks the number of customers over time. Details Included:
Customer Count by Month: Tracks the number of customers over time.
Churn Rate: The churn rate is the rate at which a business metric drops from one month to the next, calculated by taking the total at the beginning of a month and dividing it by how much is lost (churned) in that month. Details Included:
Customer Churn Rate: Refers to the percentage of customers a business loses over a period.
Gross Churn Rate: Refers to the percentage of recurring revenue lost over a period.
LTV to CAC: LTV to CAC compares customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC). This ratio helps you understand the unit economics of the subscription business model. Details Included:
Lifetime Value: Total expected revenue from a customer. Knowing this value helps you understand the profitability of each customer.
Customer Acquisition Cost: Reflects the total cost of acquiring a new customer. This metric helps you evaluate the efficiency of your marketing and sales spending.
LTV to CAC: This ratio compares the customer lifetime value to the acquisition cost. A high ratio indicates that you retain more value from your customers than you spend to acquire them.
New ACV vs CAC: Compares the average contract value per annum of new customers added in the respective month with the Customer Acquisition Cost of the current month. Details Included:
Annual Contract Value: Represents the annual recurring revenue generated by new customers. It’s helpful in measuring your revenue growth and your sales efforts' success.
Customer Acquisition Cost: Shows how much it costs to acquire each new customer during that period. Comparing this with the contract value allows you to assess whether your acquisition costs are sustainable relative to the revenue generated.
Magic Number: Evaluates the efficiency of sales and marketing efforts by comparing the change in net ARR to expenses. Details Included:
New Net ARR: Shows the change in net annual recurring revenue from one month to the next.
Sales & Marketing Expense: Reflects the sales and marketing spending from the previous month.
Magic Number: Indicates the effectiveness of your sales efforts relative to expenses.
Burn Multiple: Compares how much revenue is generated versus the cash burned. It shows how much the company spends to generate each incremental dollar of ARR. Details Included:
Net Burn: Total cash lost during the period.
Net New ARR: The increase in annual recurring revenue during the same period.
Gross Margin: Gross margin is the percentage of revenue a company retains after paying its cost of goods sold (COGS). Details Included:
Revenue: Total income generated.
Gross Profit: Revenue minus COGS.
Gross Margin: Percentage of revenue retained after COGS.
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