Metrics
Metrics in Rillet help you monitor and evaluate your company’s financial and operational performance over time. These reports give you visibility into recurring revenue, customer retention, churn, and unit economics, enabling you to make informed, data-driven decisions.
You can use Metrics to understand growth trends, identify risks, and measure the efficiency of your revenue and go-to-market strategies.
View Metric Reports
You can access the Net Revenue Retention report from the Reporting section in Rillet.
Follow these steps to view the report:
Go to Reporting > Metrics.
Select the metric you want to review.
Choose the reporting date range.
Once the date range is selected, the report processes automatically and loads on screen for immediate review.
Metric Report Content
Each Metric Report focuses on a specific performance indicator. Reviewing these reports helps you understand revenue movement, customer behavior, and financial efficiency.
MRR and ARR by Contract Type
This report breaks down monthly recurring revenue and annual recurring revenue by contract type.
This report includes:
MRR Monthly recurring revenue.
ARR Annual recurring revenue.
New Sales Revenue generated from new contracts.
Reactivations Revenue from returning customers.
Churn Revenue lost due to cancellations.
Expansion Additional revenue from existing customers.
Contraction Reduced revenue from existing customers.
FX Impact
MRR and ARR
This report provides a high-level view of recurring revenue performance over time.
This report shows:
Monthly Recurring Revenue Total monthly income from recurring subscriptions.
Comparison Period-over-period revenue analysis.
ARR and CARR Waterfall
This report illustrates how annual recurring revenue changes throughout a period.
This report includes:
Starting ARR Revenue at the beginning of the period.
New Sales, Expansion, and Churn Adjustments Visual representation of revenue gains and losses over time.
Bookings
The Bookings report records the total contract value as income at the time of agreement.
This report shows:
Total Bookings The total value of signed contracts.
Net Revenue Retention
This report provides both a visual trend and a detailed monthly breakdown to help you understand how retained revenue changes over time.
This report includes:
Net Revenue Retention Chart The chart displays the Net Revenue Retention Rate (%) over the selected period, allowing you to quickly identify:
Periods of revenue stability
Drops caused by churn or contraction
Increases driven by customer expansion
This visualization helps you spot trends and anomalies in retained revenue performance at a glance.
Period The reporting month.
Opening MRR The recurring revenue at the beginning of the period from existing customers.
Expansion Additional recurring revenue generated from existing customers through upgrades or increased usage.
Contraction Reductions in recurring revenue from existing customers who downgraded their plans.
Churn Recurring revenue lost due to customer cancellations during the period.
Retained MRR The remaining recurring revenue after accounting for expansion, contraction, and churn.
Net Revenue Retention Rate The percentage of retained revenue compared to the opening MRR for the period.
NDR Cohort
The NDR Cohort report measures dollar-based net revenue retention over time by customer cohort.
This report shows:
Sign-up Month (Cohort) The month customers first generated recurring revenue.
Cohort MRR The starting monthly recurring revenue for each cohort.
Monthly NDR The percentage of retained revenue for each cohort over time.
Average NDR The average net dollar retention across cohorts.
This report helps you evaluate expansion, contraction, and churn within existing customer cohorts.
Logo Retention
The Logo Retention report tracks customer retention over time based on the number of retained customers, organized by cohort.
This report shows:
Sign-up Month (Cohort) The month customers first signed up.
In-Month Retention Retention during the signup month.
Monthly Retention The percentage of customers retained in each subsequent month.
Average Retention The average retention rate across cohorts.
This report helps you understand how long customers stay active after onboarding and identify churn patterns over time.
Customer Count
The Customer Count report shows how your customer base changes over time by tracking new, existing, reactivated, and churned customers.
This report shows:
Previous (Existing) Customers active at the start of the period.
New Customers Customers added during the period.
Reactivations Customers who returned after previously churning.
Churned Customers lost during the period.
Total Customers The total active customer count per month.
Churn Rate
The Churn Rate report measures how quickly customers or revenue are lost over time.
This report includes:
Customer Churn Rate The percentage of customers lost during a given period.
Gross Churn Rate The percentage of recurring revenue lost during the same period.
LTV to CAC
This report compares customer lifetime value to customer acquisition cost to evaluate unit economics.
This report includes:
Lifetime Value The total expected revenue generated from a customer.
Customer Acquisition Cost The total cost of acquiring a new customer.
LTV to CAC Ratio A comparison of value generated versus acquisition cost.
New ACV vs CAC
This report compares the annual contract value of new customers to acquisition costs.
This report shows:
Annual Contract Value The annual recurring revenue generated by new customers.
Customer Acquisition Cost The cost to acquire each new customer during the period.
Magic Number
The Magic Number evaluates the efficiency of sales and marketing spend.
This report includes:
New Net ARR The change in net annual recurring revenue month over month.
Sales and Marketing Expense Spending from the previous month.
Magic Number An efficiency indicator comparing ARR growth to spend.
Burn Multiple
The Burn Multiple compares revenue growth to cash burn.
This report shows:
Net Burn Total cash lost during the period.
Net New ARR The increase in annual recurring revenue during the same period.
Gross Margin
The Gross Margin report shows how much revenue remains after covering cost of goods sold.
This report includes:
Revenue Total income generated.
Gross Profit Revenue minus cost of goods sold.
Gross Margin Percentage of revenue retained after costs.
Customize Metric Reports
You can customize the Net Revenue Retention report to focus on the most relevant insights for your business.
Customization options include:
Subsidiary selection
Metric type
Time interval
Reporting date range
Filters
These options help tailor the report to your specific analysis and reporting needs.
Export Metric Reports
You can export Metric Reports for sharing, presentations, or recordkeeping.
Once the report is displayed on screen:
Click Export.
The file downloads automatically and is ready to use. A confirmation message appears once the export process completes successfully.
See Also
You can review related reporting and performance articles here:
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