Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the total cost to acquire a new customer. It includes all expenses related to sales and marketing activities used to attract and convert potential customers.
Components Included in CAC
The following components are typically part of CAC calculations:
Marketing Costs: Advertising, campaigns, SEO, and content creation.
Sales Costs: Salaries, commissions, bonuses, and sales tools.
Software and Tools: CRM, marketing automation, and analytics platforms. Overhead Costs: Office space, utilities, and administrative expenses (if directly tied to sales and marketing).
Calculating CAC
You can customize how CAC is calculated in Rillet based on your preferred inputs.
Option 1 (Recommended): Use designated field values, such as Sales, Marketing, or SDR departments.
Option 2: Use the GL Account Subtype Operating Expense – Sales & Marketing (defined in the Chart of Accounts).
Set CAC customization in Rillet
Follow these steps to set up CAC customization in Rillet:
Go to Organization Settings > Reporting > CAC calculation.
Select your preferred calculation method.
Click Save to apply your changes.
See Also
To learn more about tracking financial and growth metrics in Rillet, review these articles:
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