Net Revenue Retention (NRR)
Net Revenue Retention (NRR) is a key SaaS metric that measures how much recurring revenue a company retains from existing customers over a given period, including upgrades (expansions) and downgrades (contractions or churn). It helps gauge the health of customer relationships and the effectiveness of upselling and retention strategies.
NRR Calculation
Opening ARR is the total ARR at the beginning of the period across all customers
Retained ARR is the total ARR at the end of the period from all customers who existing in the Opening ARR. This excludes the impact of New Sales and Expansion/Contraction/Churn from customers who started after the beginning of the period.
NRR Configurations
There are multiple configurations available on the Net Revenue Retention Report.
MRR/ARR - Toggle this setting to view the recurring revenue with a monthly or annualized value. This will default based on your organization level settings.
Interval
Month - Each row in the table will reflect a 1 month time frame. This is most common for users with primarily monthly subscriptions.
Trailing 12 Months - Each row in the table will reflect a 12 month time frame. This is most common for users with primarily yearly subscriptions.
Filter by Field Value - Select which set of customer you want to view in this report. You can select multiple groups together. This is helpful if you want to see only certain customer included in your analysis. For example, if you only want to view the NRR report with Enterprise customers, then For more information on fields, see this article: 📄 Fields Overview
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